Furukawa Electric Group Basic Policy on Social Contribution Activities The Furukawa Electric Group will uphold and strengthen the bonds built up with local communities over more than a century and consistently and tirelessly undertake social contribution activities, focusing on nurturing future generations, promoting sport and culture and living side by side with local communities as well as contributing to society through its core operations, to help create a better world for future generations. |
Two Companies Recognized at the 2nd CSR Awards
Furukawa Electric established the CSR Awards in fiscal 2010 to recognize the social contribution or environmental preservation efforts of our subsidiaries that go beyond their regular business. In fiscal 2011, we included new items for examination, including items that are part of regular business such as the development of environmentally sound products and reducing the environmental impact of business practices. As a result of that examination, the following two companies were selected for receipt of the Environmental Preservation Award.
Environmental Preservation Award: Asahi Electric Works Co., Ltd.
At Asahi Electric Works, when a double torsional damper, which suppresses the transmission line vibration caused by breezes, is installed, the company provides reprocessing or new product recycling services by which, for example, degraded parts of decommissioned or collected old devices are exchanged for new ones. This process creates ties between customer and supplier and effectively uses existing distribution infrastructure, and the award was granted in recognition of beneficial efforts to reduce transport CO2 emissions as well as costs.
Environmental Preservation Award: Furukawa Electric Ecotec Co., Ltd.
Ecotec has been involved in the recycling of power cables and other items for 40 years, and has steadily produced results as our subsidiary. In addition to such results, Ecotec is recognized for the development of its recycling technologies, which have enabled it to achieve a 100% recycling rate for discarded fiber optic cable, which had been difficult to recycle in the past.
Further Development by the 1st CSR Award Recipients
Companies that received the CSR Award in the past have continued develop their CSR efforts. We introduce the efforts of two such companies below.
Furukawa Industrial S.A. (FISA)
Receipt of the fiscal 2010 Social Contribution Award enhanced the motivation of participants in our company's volunteer efforts to bring up local children through our workshops. It served as a trigger for the refurbishing of our Project Room. The Project Room is also used for PR activities, and is useful in attracting new volunteers to the project. We are currently in the planning stages of working together with outside welfare organizations. (For details about FISA's activities, see pages 29-30.)
Thai Furukawa Unicomm Engineering Co., Ltd. (TFU)
In fiscal 2011, TFU continued to conduct donation and treeplanting efforts as in fiscal 2010. We also worked with local clinics to prevent dengue fever by providing insecticide and spraying equipment. We also conducted tree-planting along with elementary school children in Prachinburi, about 200km east of Bangkok. Along with the tree-planting, we proactively engaged in new activities, such as refurbishing the toilets at the elementary school and installing a movable fence to stop children from running out into traffic.
TFU employees wearing Social Contribution Prize commemorative polo shirts